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Research papers

The press conference is not enough

The paper draws attention to the poor perceptions of public relations by both practitioners themselves and their clients, examines the reasons for this and postulates that the adoption of professionally conducted research and planning will go some...

Catalogue: ESOMAR Congress 1989
Author: Gillian S. Greenway
September 1, 1989
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Citation

Greenway, G. S. (1989a, September 01). The press conference is not enough. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-press-conference-is-not-enough


Research papers

Quality of service in the branch

The paper describes a study undertaken to define and measure the quality of branch service in the TSB, perceived from the viewpoints of both customers and staff.

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services
Authors: Gillian S. Greenway, Peter W. Southgate
February 1, 1985
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Citation

Greenway and Southgate (1985a, February 01). Quality of service in the branch. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/quality-of-service-in-the-branch


Research papers

Too many Indians, not enough schoolgirls?

In 1979 the Trustee Savings Bank was in the throes of its evolution into "the third force in British banking". Part of this change involved the loss of a tax free interest concession on one of its major accounts and a new advertising campaign was...

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?
Authors: Gillian S. Greenway, Gerald de Groot
June 15, 1983
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Citation

Greenway and de Groot (1983a, June 15). Too many Indians, not enough schoolgirls? . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/too-many-indians-not-enough-schoolgirls-